CAMPAIGN BRANDING
Case Study for Campaign Branding - Bayshore
Case Study for Campaign Branding - Bayshore Mall
The project was to create a 'pretend' new Campaign Branding for Bayshore Mall
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STEPS:
1. Marketing Research
2. Competitive Analysis (3 main competitors)
3. Analyzing the current campaign
4. Studying Social media presence of Bayshore and it's competitors
5. Identifying Unique Selling Point
6. Finding Target Audience (Focus would be Females)
7. Moodboards
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MARKETING RESEARCH

Describe your image

Describe your image


Describe your image
MOODBOARDS


IDEATION AND FIRST DRAFT


CONCEPT IDEA AND FINAL
CLIENT - Bayshore
After research and consideration, the idea was to target women from all generations welcoming them to the mall with the intent of empowering them regardless of their age and style. All women are queen, so we wanted to reflect in this Market Campaign in order to make them feel worthy in order to build a long term relationship with the clients.
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Photography: Nadia Otake
Design: Nadia Otake
Models: Marcia Suzuki, Maddison C. and Ruth Anne​
SALES PITCH