CAMPAIGN BRANDING

Case Study for Campaign Branding - Bayshore

Case Study for Campaign Branding - Bayshore Mall

The project was to create a 'pretend' new Campaign Branding for Bayshore Mall

STEPS:

1. Marketing Research

2. Competitive Analysis (3 main competitors)

3. Analyzing the current campaign

4. Studying Social media presence of Bayshore and it's competitors

5. Identifying Unique Selling Point

6. Finding Target Audience (Focus would be Females)

7. Moodboards

MARKETING RESEARCH

Describe your image

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MOODBOARDS

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IDEATION AND FIRST DRAFT

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CONCEPT IDEA AND FINAL

CLIENT - Bayshore
After research and consideration, the idea was to target women from all generations welcoming them to the mall with the intent of empowering them regardless of their age and style. All women are queen, so we wanted to reflect in this Market Campaign in order to make them feel worthy in order to build a long term relationship with the clients.

Photography: Nadia Otake

Design: Nadia Otake

Models: Marcia Suzuki, Maddison C. and Ruth Anne

SALES PITCH